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Planning and Analysis for Content Marketing

Description

The backbone of successful content marketing requires a well considered plan that will achieve your business goals. Learn how to construct an effective content marketing strategy, identifying: the purpose and goals for your content, target audience and buyer's journey, the most effective paid, earned, shared and owned channels to leverage, metrics and key performance indicators, resources and processes required to deliver on the plan.         

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester. 
   

Overview

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  • Institution: York University
  • Level: University
  • Language: English
  • Course Code: CSCM1000
  • Delivery Method: Fully Online/Distance

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Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.