Monitoring and Measuring Social Media

Monitoring and listening are two key exercises that all social media practitioners are expected to perform when running a successful social media strategy. In this course, you will explore and understand these practices and learn why they are vital in the social media process. You will track and measure success utilizing various measurement modules, segue into analytics and answer the question on everyone's mind: How do you measure social media return on investment? Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to the program, section, and/or semester.