Meetings & Conferences

In this course, students will learn the specific requirements needed to design, plan, implement and evaluate Meetings and Conferences. Students will become familiar with all aspects of these type of events; from the development of exhibitor packages, site selection, site plan development and marketing and promotional strategies. Students will contribute to the planning and/or hosting of a conference or meeting (live or virtual) during this course and will use real event case examples to supplement their learning.