Maximizing Customer Lifetime Value
Description
NOTES: Please note, this course was previously named "Pillars of Revenue: Customer Acquisition, Retention & Revenue per Customer".
For those interested in taking their brand management knowledge to the next level, this course will provide a deeper understanding of the customer value proposition and how to acquire new customers, retain them and increase per capita revenue. You'll learn which marketing initiatives have the strongest impact on business results and how to launch a new brand or invigorate an existing one. The course mixes lectures with real-life examples and case studies that provide insights into customer acquisition, retention, and revenue growth.
Related Programs
Overview
- Institution: University of Toronto
- Level: University
- Language: English
- Course Code: 2924
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.