Marketing Strategy
Description
An advanced course for those specializing in marketing. Deals with marketing theories, models, and specific subsets of marketing such as pricing, consumer and industrial-buyer behaviour, distribution, services, and service-delivery concepts.
Restriction(s): Restricted to Lang Executive MBA and Leadership students.
Related Programs
Overview
- Institution: University of Guelph
- Level: University
- Language: English
- Course Code: BUS6850
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.