Marketing Research (BCM204)

Marketing research provides organizations with information that can be used to make more informed marketing decisions. This course will examine the process of designing, gathering, analyzing, and reporting information that can be used to solve a specific marketing problem or opportunity. Students will apply their knowledge in conducting a marketing research project for an organization.

Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to the program, section, and/or semester.