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Marketing Fundamentals

Description

Explore the essentials of marketing in this engaging course that combines theory with practical application. Learn to create and analyze market data, identify opportunities, and solve marketing challenges using evidence-based decision-making. Master fundamental concepts like segmentation, targeting, and positioning (STP) while developing customer-centric strategies that align with organizational goals and industry trends. Delve into the marketing mix, product, pricing, promotion, and place, to craft value-driven solutions that stand out in competitive markets. Leverage digital tools and emerging technologies to create impactful social media campaigns and marketing initiatives. Acquire the skills to adapt to market changes, deliver innovative strategies, and contribute to business success with a focus on ethics and sustainability.
 

Overview

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  • Institution: York University
  • Level: University
  • Language: English
  • Course Code: CSBA2200
  • Delivery Method: Fully Online/Distance

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Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.