Marketing Fundamentals
Description
This course provides an introduction to the fundamentals of marketing within a business organization. The course will begin with an examination of consumer and business-to-business markets, before moving on to the major components of competitive marketing strategy, namely product/service development, pricing, distribution and promotion. The course will provide a foundation for future work in this area. No prerequisites are required although knowledge of differential calculus or microeconomics is helpful.
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Overview
- Institution: Royal Military College / College militaire royal du Canada
- Level: University
- Language: English
- Course Code: BAE314
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.