Marketing for Managers

Description

In this course, the student is introduced to the key concepts of marketing management including the marketing framework as well as the various components of marketing management that lead to a competitive and dynamic business environment. Students will create and present a comprehensive marketing plan.  
 
Course also available on Campus

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.

 

Related Programs

Overview

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  • Institution: Georgian College
  • Level: College
  • Language: English
  • Course Code: BMGT1009
  • Delivery Method: Fully Online/Distance

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Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.