Marketing & Communications in the Equine Industry
Description
Marketing and communications are an essential part of a healthy business plan. Marketing covers a wide variety of activities which will help you sell your company's product and services. In this course, students will examine customer needs, conduct market research, explore competitors, develop a brand, develop skills to build customer relationships, explore a variety of marketing channels and tools, and create marketing content to help you sell your products and services to your ideal customers. This course focuses on the dynamic equine industry using a variety of examples to reflect the industry's diversity. Key points discussed will help you to develop effective marketing and communication strategies for your equine business. Students do not need to own a business to participate in this course. The instructor will provide you with examples, scenarios and case studies for a variety of businesses in the equine industry.
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Overview
- Institution: University of Guelph
- Level: University
- Language: English
- Course Code: 2240000
- Delivery Method: Fully Online/Distance