Marketing

This course introduces students to the basic principles of marketing including the marketing environment, consumer segmentation and positioning, the 4 Ps (product, price, place and promotion), and marketing strategy. The method of instruction includes lectures, case studies and experiential learning using a computer simulation. Students will be able to determine consumer needs, evaluate marketing opportunities, establish target market segments and develop and communicate a marketing strategy. The method of instruction includes lectures, case studies and experiential learning using a computer simulation.  

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to the program, section, and/or semester.