Marketing

This course will focus on key areas in marketing management including; the role of marketing and the relationship with other areas of the organisations, market oriented strategic planning and market strategies, information systems, business and government markets, marketing programmes, logistics and marketing, and managing the marketing effort. The impact of customer behaviour, the effect of various levels of competition, and the impact of a variety of other organisational functions on strategy in the market place will be given particular attention.

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.