Market Research
Description
In this course, students are introduced to the basic principles and practices of business research, and learn to effectively apply the tools, techniques, and methodologies through conducting a number of topically relevant research studies. Research areas covered include the research method, problem definition, exploratory research, secondary data research, primary data research methods, sample design and procedure, data analysis, and report preparation and presentation.
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Related Programs
Overview
- Institution: Georgian College
- Level: College
- Language: English
- Course Code: BMGT1006
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.