Management of e-Commerce/Online Business

Description

This course is for you if you're an online business owner or operator who wants to learn best practices in your industry. You'll review case studies that highlight real online business challenges and what industry leaders did to overcome them. You'll examine businesses that are pure-play (online only) and hybrid (online and offline), start-ups or already in flight. Topics include strategy development and implementation, operations, performance management, legal and security issues, change management, and fostering ongoing innovation.

Overview

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  • Institution: University of Toronto
  • Level: University
  • Language: English
  • Course Code: 2812
  • Delivery Method: Fully Online/Distance

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