Introduction to Marketing I

In this course, students will be provided an overview of the decisions that face Marketers in today's fast-paced and competitive business environment. Students will become acquainted with current Canadian marketing concepts, terminology and practices, examine strategies to apply them to contemporary marketing situations, and gain an understanding of how they affect an organization's profitability. This is a highly interactive course where students will participate in a variety of hands-on practical activities and projects to immerse themselves in the fundamentals of marketing.

Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to the program, section, and/or semester.