Introduction to Marketing
Description
Explore the foundational concepts of marketing, including key concepts such as market segmentation and target marketing, environmental analysis, and the marketing mix: price, product, promotion and place. Investigate consumer behaviour and integrated marketing communications.
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Related Programs
Overview
- Institution: Mohawk College
- Level: College
- Language: English
- Course Code: MRKTCB158
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.