Introduction to Events

In this introductory course, students will explore the various market segments within events such as the social leisure, sporting, corporate, and educational event markets. Students will study how events are interconnected to other industries including banking, not-for-profit, academia, construction, and medical organizations that manage internal event departments. Students will examine the economic impact of special events and the important role events play within the hospitality and tourism industry. This course will also provide students with an opportunity to discover industry trends and address industry concerns in sustainability, ethics, and compliance.  

 

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.