International Marketing
Description
Basic marketing principles are applied to world markets. Emphasis in the course is given to the analysis of economic, political, cultural and social factors. This course also covers conditions relevant to the implementation of marketing strategies in world markets. (Formerly IBS 522 and MKT 522)
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Related Programs
Overview
- Institution: Toronto Metropolitan University (Ryerson)
- Level: University
- Language: English
- Course Code: CGMS522
- Delivery Method: Fully Online/Distance