Integrated Marketing Comm. (Integrated Marketing Communication I (BCM207)

Marketers require a solid foundation in advertising, sales, promotion, media techniques, and applications. In this course, students will develop their skills as they apply fundamental principles and practices of marketing communications in a variety of industry, product, and service situations.

Host college code:
DU-COMM3283

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.