IMC & Digital Media Fundamentals

The objective of this course is to help students develop skills specific the creative strategy/execution of integrated marketing communication (IMC) in concert with digital media to realize the Sport & Event Marketing objectives. Building on the principles taught in Marketing Management, this course places particular emphasis on the role mass advertising (TV, radio, OOH, print) plays with digital assets including: e-mail, search, websites, social media, and mobile. It gives students an exemplary understanding of the subject matter as they get an opportunity to work with a real client in the creation of an IMC & Digital Media plan.

Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to program, section, and/or semester.