Fundamentals of Marketing

This course introduces the 4Ps of marketing: product, price, promotion, and place with a Business-to-Business focus. Global and high technology markets and their unique challenges will be presented. Students will learn to make marketing decisions within a strategic framework. 

Three lectures; one term; may be offered online or in-person

Prerequisite(s):

Registration in Civil Engineering Infrastructure Technology, Manufacturing Engineering Technology, Power and Energy Engineering Technology or Software Engineering Technology

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.