Foundations of Brand Management
Description
Good brand management drives business growth and company value. This course will help you understand everything about it, from strategy and planning to execution and measurement. Learn the basic concepts and functions from real-world professionals. Take part in lectures, discussions, and case studies that bring brand thinking to life. Apply brand management principles, offline and online, to manufacturing, retail and other business channels. Gain a deeper understanding of a brand manager's role by studying how successful organizations "live" their brands.
Related Programs
Overview
- Institution: University of Toronto
- Level: University
- Language: English
- Course Code: 2923
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.