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Event Sales and Marketing

Description

This course will explore current trends, methodologies and practices in event sales and marketing. Topics will include: professional, legal and ethical obligations included in preparing bids and responding to tenders and request for proposal (RFP). Students will research socio-economic forces and competitive advantages, population dynamics and demographic forces that affect the industry. Using marketing research and trend analysis, students will learn to develop an effective sales and marketing plan.       
 
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
 
 

Overview

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  • Institution: Centennial College
  • Level: College
  • Language: English
  • Course Code: EVNT703
  • Delivery Method: Fully Online/Distance

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Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.