Digital Marketing Analytics Tools and Techniques
Description
Enhance your marketing analytics expertise with hands-on experience in industry-standard tools. This course covers advanced techniques to configure tracking systems, manage and analyze data across multiple platforms, and optimize digital marketing strategies. You'll use core analytics tools like Google Analytics, Ads, and Social Media Reporting for platforms such as Meta (Facebook, Instagram), TikTok, and YouTube. Gain in-depth knowledge of analyzing paid media tactics using Google Ads and Campaign Manager. By the end of the course, learners will be equipped to assess the effectiveness of marketing initiatives, align them with business goals, and communicate insights to drive data-informed strategies.
Related Programs
Overview
- Institution: York University
- Level: University
- Language: English
- Course Code: CSDG1010
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.