Current Trends in Marketing & Management

This course gives students a comprehensive knowledge of essential trends in leadership in the 21st Century. Students will gain insight into specific leadership skills and qualities, with a focus on leadership as a process, leadership behavior and skills, and situational leadership. This course also covers important trends in innovation through the management and measurement of social media efforts in an organization. Students will examine how new social networking technologies and trends are linking tech savvy customers with businesses at local, regional and global levels.  

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.