Consumer Behaviour

This course addresses psychological factors and external influences that affect the consumer's decision-making process, and the implications for marketing strategies. Topics include consumers needs, attitudes, motivations, emotions and learning. PREREQ: At least 60 university credits obtained including MKTG 2011 or SPAD 2037 or COMM 2037. Students cannot retain credits for both MKTG 4071 and any of the following: COMM 4327. ADMN 4946.     

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