Communications Measurement

Communication Measurement applies learning from the first two courses in the Data Fluency for Communicators micro-credential, applying skills developed for acquiring and interpreting data from Google Analytics and Hootsuite. This course takes you though what you need to create your own communication measurement plan for a blog or social media and leads to measure and interpret data arriving on these properties. You will interpret this data and advise clients. You will also get an opportunity to present data using effective data visualization and storytelling techniques.

Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to the program, section, and/or semester.