Advanced Strategic Copywriting
Description
Building on the basics taught in 1344 Copywriting that Sells & 3681 Writing Digital Content, in this course you'll take your copywriting skills to the next level — with an emphasis advanced copywriting and content marketing writing strategies. Inspired by real-world examples used throughout the course, you'll learn techniques for writing such challenging projects as email campaigns, landing pages and sales pages, e-commerce websites, online ads (Facebook, Google, etc.), blogs, social media, and more. In addition, you'll walk away with the latest tricks-of-the-trade that top copywriters use to drive more traffic to websites, boost response rates on online ads, improve response and conversions on email campaigns, and more. You'll hone your craft on practical assignments and receive feedback. This course is taught by an experienced copywriter.
This course was formerly called Online & Social Media Copywriting.
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Related Programs
Overview
- Institution: University of Toronto
- Level: University
- Language: English
- Course Code: 2802
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.