Advanced Digital Marketing Analytics and Applications
Description
Expand your expertise by integrating advanced marketing analytics models and emerging technologies. Explore cutting-edge concepts like Multi-Touch and Mix-Media Modelling, mastering the intricacies of data flow and internet data management. Gain practical skills in creating consolidated reporting dashboards, manipulating data, building and analyzing models, and applying best practices in data visualization. Learn to design and execute experiments that optimize marketing strategies. By the end of this course, learners will be prepared to tackle complex marketing challenges and communicate insights that drive innovation in their marketing efforts.
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Overview
- Institution: York University
- Level: University
- Language: English
- Course Code: CSDG1020
- Delivery Method: Fully Online/Distance
Disclaimer:
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.